2024

Sea Treasure Seafoods

Sea Treasure needed to create a more cohesive and professional brand presence across both their digital and printed materials. I worked across a range of touchpoints including the website, catalogue redesign, business cards and promotional flyers, bringing consistency to the overall visual identity while making each piece clear, practical and engaging. For the website, I focused on improving the structure, user experience and presentation of their products, while also considering SEO and how the site could better support the customer journey. The catalogue was redesigned to create a cleaner, more engaging way to showcase their extensive product range, while business cards and flyers provided supporting materials for their sales and marketing efforts. Together, these pieces created a more polished and consistent brand experience across both online and offline channels.

As part of the wider Sea Treasure project, I also worked on packaging design to give their products a stronger and more recognisable presence on shelf. The aim was to create packaging that was visually appealing while clearly communicating the product, maintaining consistency with the wider Sea Treasure brand and making key information easy for customers to understand at a glance. I considered the balance between brand recognition, product differentiation and practical information, creating packaging that worked as part of the wider identity rather than as a standalone piece.

SERVICES

Logo Design
Website Design
Email Signature
Packaging Design
Brochure/Flyer Design
Business Cards
Letterheads
Brand Guidelines
Catalogue Design

Unleash Your Potential

This is a space to welcome visitors to the site. Grab their attention with copy that clearly states what the site is about, and add an engaging image or video.